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APIs / CRM / Hubspot / CRM Objects
CRM Objects logo

HubSpot CRM Objects

Browse all Hubspot APIs
41
AI ReadinessFoundational (D-)41/100
See full scorecard
Official vendor OpenAPI document · agent-readyCRMContact Managementoauth2,apiKey11 EndpointsREST

For Agents

Read, create, update, archive, and search any standard or custom HubSpot CRM record through generic object-type endpoints, with batch operations for bulk record changes.

Use for: I need to look up a CRM record by object type and ID, Create a batch of CRM records of a custom object type, Search for records that match a set of property filters, List all records of a specific object type with pagination

Not supported: Does not handle marketing email sends, workflow automation, or analytics reporting - use for generic CRM record CRUD and search only.

The HubSpot CRM Objects API provides a unified interface for reading, creating, updating, and archiving any standard or custom CRM record by object type. It exposes generic endpoints that operate against companies, contacts, deals, line items, products, tickets, quotes, and any custom object you define on the portal. Batch read, create, update, and archive operations let agents move large volumes of records in a single call, and a search endpoint supports filtering and pagination across object types. Use it as the primary CRUD layer when you need a single integration that works across HubSpot's full object model rather than a separate client for each record type.

Jentic One on GithubView OpenAPI Document

Install Jentic One Beta

Connect the CRM Objects to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the CRM Objects, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

1

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fhubspot.com%2Fhubspot-crm-objects" | sh
2

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL "https://jentic.com/install.sh?src=apis&api=%2Fapis%2Fhubspot.com%2Fhubspot-crm-objects" | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with CRM Objects API.

Read any CRM record by object type and record ID without using a type-specific client

Create, update, or archive records in batches of up to 100 with batch endpoints

Search records of any object type using filter groups, sort criteria, and pagination

List records of a given object type with property selection and association expansion

Patch individual records to update specific properties without overwriting others

Operate against custom object types defined in the HubSpot portal using the same endpoints

Use Cases

Patterns agents use CRM Objects API for, with concrete tasks.

★ Unified CRUD across standard and custom objects

Treat companies, contacts, deals, custom objects, and any other CRM record through the same generic endpoints. Pass the object type as a path parameter and reuse the same code path for read, list, patch, and archive operations. This removes the need to build a separate integration per record type and is the recommended approach when an agent has to operate over HubSpot's full object graph.

Fetch the record at /crm/v3/objects/{objectType}/{objectId} for objectType=companies and objectId=12345 and return its properties.

Bulk record migration

Migrate large volumes of records into HubSpot using the batch create endpoint, then verify the import with batch read. The batch endpoints accept up to 100 records per call, which makes them suitable for ETL pipelines, CSV imports, and inter-system syncs. Pair this with the search endpoint to validate the import landed.

POST 100 contact records to /crm/v3/objects/contacts/batch/create and confirm each one returned a non-null id field.

Conditional record search

Run filtered searches across any object type using filter groups, sorts, and a query string. The search endpoint returns paginated results with the standard CRM properties and supports filtering on custom properties. Useful for agents that need to locate records matching multi-property criteria before acting on them.

POST a search to /crm/v3/objects/companies/search filtering where industry equals SOFTWARE and lifecyclestage equals customer, sorted by createdate descending.

AI agent execution through Jentic

An agent that needs to act on HubSpot records discovers this API through Jentic's intent search using a query like 'read a hubspot crm record', loads the input schema for /crm/v3/objects/{objectType}/{objectId}, and executes the call with credentials supplied from your Jentic One instance. The same flow works for batch operations and search.

Search Jentic for 'read a hubspot crm record', load the GET /crm/v3/objects/{objectType}/{objectId} operation, and execute it for objectType=deals and objectId=987.

Key Endpoints

11 endpoints — the hubspot crm objects api provides a unified interface for reading, creating, updating, and archiving any standard or custom crm record by object type.

METHOD

PATH

DESCRIPTION

GET

/crm/v3/objects/{objectType}/{objectId}

Read a single record by object type and ID

PATCH

/crm/v3/objects/{objectType}/{objectId}

Update properties on a single record

DELETE

/crm/v3/objects/{objectType}/{objectId}

Archive a single record

GET

/crm/v3/objects/{objectType}

List records of an object type with pagination

POST

/crm/v3/objects/{objectType}/batch/create

Create up to 100 records in one call

POST

/crm/v3/objects/{objectType}/batch/read

Read up to 100 records by ID in one call

POST

/crm/v3/objects/{objectType}/batch/update

Update up to 100 records in one call

POST

/crm/v3/objects/{objectType}/batch/archive

Archive up to 100 records in one call

GET

/crm/v3/objects/{objectType}/{objectId}

Read a single record by object type and ID

PATCH

/crm/v3/objects/{objectType}/{objectId}

Update properties on a single record

DELETE

/crm/v3/objects/{objectType}/{objectId}

Archive a single record

GET

/crm/v3/objects/{objectType}

List records of an object type with pagination

POST

/crm/v3/objects/{objectType}/batch/create

Create up to 100 records in one call

POST

/crm/v3/objects/{objectType}/batch/read

Read up to 100 records by ID in one call

POST

/crm/v3/objects/{objectType}/batch/update

Update up to 100 records in one call

POST

/crm/v3/objects/{objectType}/batch/archive

Archive up to 100 records in one call

Jentic AI Readiness Score

This API is usable in Jentic One now. Its AI-readiness score against Jentic's framework shows where it stands today and where improvements would make it even easier for agents to use.

C

CRM Objects

- Foundational (D-)
41/100
72
Foundational Compliance
64
Developer Experience & Jentic Compatibility
18
AI-Readiness & Agent Experience
94
Agent Usability
63
Security
59
AI Discoverability
Powered by JenticScoring Framework 1.0.0 | Scoring Engine 0.4.0
Show dimension breakdown
72

Foundational Compliance

Base layer of spec validity and structural soundness.

Grade: A-Signals: 4
89%

Lint Results

Aggregated quality score from linter diagnostics, weighted by severity.

100%

Resolution Completeness

Percentage of `$ref` references that resolve successfully.

0%

Specification Validity

Checks whether the API description parses successfully and conforms to its declared specification (e.g., OpenAPI).

100%

Structural Integrity

Structural correctness score based on schema issues using logarithmic dampening.

64

Developer Experience & Jentic Compatibility

Clarity, completeness, and ingestion readiness for developers and tooling.

Grade: BSignals: 4
7%

Example Density

How richly the API is illustrated with examples.

100%

Example Validity

Percentage of examples that conform to their schemas.

50%

Response Coverage

Percentage of operations with complete response definitions (success, client error, server error).

100%

Tooling Readiness

Health of API ingestion, bundling, and resolution within Jentic pipelines.

18

AI-Readiness & Agent Experience

Semantic breadth, depth, and agent comprehension for AI systems.

Grade: FSignals: 4
18%

Description Coverage

Coverage of descriptions across API elements.

0%

Error Standardization

Coverage of RFC 9457 Problem Details for error responses.

0%

OperationId Quality

Coverage, uniqueness, and casing consistency of operationIds for AI inference.

53%

Summary Coverage

Coverage of summaries across operations/tags/info.

94

Agent Usability

Functional utility, complexity comfort, and AI orchestration readiness.

Grade: A+Signals: 1
94%

Complexity Comfort

Agent comfort level based on API operational and structural complexity.

63

Security

Trust, risk posture, and security compliance.

Grade: BSignals: 1
63%

Authentication Strength

Average quality of security schemes based on authentication method strength (weakest link for OAuth2).

59

AI Discoverability

Findability, semantic richness, and reasoning readiness.

Grade: C+Signals: 1
59%

Descriptive Richness

Clarity and depth of descriptions across API elements.

View full reportHow the score is calculatedMore about the dimensions

Score it yourself

Every API in the directory is allowlisted, so you can re-score it with no key required.

Score your own APIScoring CLI agent skill
npx @jentic/api-scorecard-cli score <openapi-url>

Why Jentic?

What agents get from Jentic-routed access to this vendor.

Setup

Wiring CRM Objects by hand means implementing HubSpot's OAuth2 authorization-code flow (or managing a private-app header token), sending each call to api.hubapi.com with the correct objectType in the path and matching property payloads, and handling token refresh yourself. Through Jentic you install once, import CRM Objects from the API Directory, store the token once, and your agent calls it.

Permission scoping

This API puts the object type in the URL path (/crm/v3/objects/{objectType}/...), so a rule can pin your agent to one object type: it can read and search records of that type and no other. You choose the operations it may call, so destructive ones like record delete or batch archive are not included unless you add them.

Credential isolation

Your HubSpot token is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context.

Intent-based discovery

Agents search Jentic by intent such as 'read a HubSpot CRM record' or 'batch create records', and Jentic returns the matching CRM Objects operation with its input schema so the agent calls the right endpoint without browsing the reference docs.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Complementary

HubSpot CRM Custom Objects

→

Defines custom object schemas that the CRM Objects API then reads and writes records against

Choose this when you need to create or modify the schema itself rather than records of an existing object type.

Complementary

HubSpot CRM Associations

→

Manages links between records (e.g. contact to company) that the Objects API can return alongside records

Use when an agent needs to wire records together, such as attaching a deal to a company after creation.

Alternative

Salesforce Platform API

→

Comparable generic CRM record API for the Salesforce object model

Pick Salesforce when the customer's source of record is in Salesforce rather than HubSpot.

FAQs

Specific to using CRM Objects API through Jentic.

What authentication does the HubSpot CRM Objects API use?

It accepts OAuth 2.0 access tokens issued to a HubSpot app and private app access tokens passed as a Bearer token in the Authorization header. Through Jentic, the token is stored in the credential vault and injected at execution time, so the raw token never enters the agent's prompt context.

Can I work with custom objects through this API?

Yes. The same endpoints under /crm/v3/objects/{objectType} accept any custom object type defined on the portal in addition to standard types like companies and contacts, so a single integration covers the whole object model.

What are the rate limits for the HubSpot CRM Objects API?

HubSpot enforces account-level rate limits that vary by subscription tier (typically 100 requests per 10 seconds for OAuth apps and higher daily caps for Enterprise). Batch endpoints count as a single request, so prefer /crm/v3/objects/{objectType}/batch/create over per-record loops to stay within limits.

How do I create a batch of records through Jentic?

Search Jentic with 'batch create hubspot records', load the POST /crm/v3/objects/{objectType}/batch/create operation, then execute it with an inputs array of up to 100 records. Jentic returns the response body containing each created record's id and properties.

Is the HubSpot CRM Objects API free?

It is included with every HubSpot account that has API access enabled. The free tier includes lower rate limits and standard objects only; custom object endpoints require an Enterprise subscription.

How do I update properties on a record without overwriting others?

Use PATCH /crm/v3/objects/{objectType}/{objectId} with a properties object that contains only the fields you want to change. Properties not included in the request body remain untouched on the record.

Can I limit what my agent is allowed to do with the HubSpot CRM Objects API?

Yes. Because you run Jentic One yourself, your own rules decide which operations and credentials the agent may use. Since this API carries the object type in the URL path (/crm/v3/objects/{objectType}/...), you can pin the agent to a single object type so it only reads and searches records of that type and no other. You also choose which operations it may call, so destructive ones like DELETE /crm/v3/objects/{objectType}/{objectId} or POST /crm/v3/objects/{objectType}/batch/archive stay out of reach unless you explicitly grant them.

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